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The emergence of Facebook, Twitter, and the rest of the social Web as a global force in the last several years has done a great deal to highlight their potential to fundamentally alter the way we communicate and collaborate both at home and in business. However, despite the movement of social computing into our daily lives we’re all clearly on a long journey together as the technologies themselves emerge from infancy.
The state-of-the-art today when it comes to the social computing environments that surround us now — in our browsers, mobile devices, and elsewhere — underscore how much more we have left to do to make these new modes of digital conversation and discourse become mature, efficient, safe, and truly useful.
Fortunately the Web doesn’t stand still and a great deal of research and development continues to go into evolving the mechanics of today’s online social universe. There are presently many new efforts under way to refine and improve the world of social media, some of which we’ll explore here and many which are just beginning.
The consumer Web continues to drive social business
While some advances in social media are happening in the enterprise space as well, the real story continues to be the Web as it continues to forge quickly ahead in terms of sheer innovation and raw output to shape the latest developments in social computing.
Naturally, we’ll likely see some of these attempts fall by the wayside in the relentlessly Darwinian environment of the Internet. We’ll also see many of them succeed because of their broad engagement with the Web community, apparent utility, and subsequent widespread adoption.
As for 2010, it’s shaping up to be a year of general improvement in the business and technology industries hard hit by recession, the impact of which has seemed to hold back new investment and experimentation in social technologies, many of which are funded by staff participation from Internet firms. But it’s now looking to be a banner year for significant advances in social software standards and technologies, many of them to address well-known shortcomings and inconveniences in today’s Web 2.0 landscape.
The state-of-the-art today when it comes to the social computing environments that surround us now — in our browsers, mobile devices, and elsewhere — underscore how much more we have left to do to make these new modes of digital conversation and discourse become mature, efficient, safe, and truly useful.
Fortunately the Web doesn’t stand still and a great deal of research and development continues to go into evolving the mechanics of today’s online social universe. There are presently many new efforts under way to refine and improve the world of social media, some of which we’ll explore here and many which are just beginning.
The consumer Web continues to drive social business
While some advances in social media are happening in the enterprise space as well, the real story continues to be the Web as it continues to forge quickly ahead in terms of sheer innovation and raw output to shape the latest developments in social computing.
Naturally, we’ll likely see some of these attempts fall by the wayside in the relentlessly Darwinian environment of the Internet. We’ll also see many of them succeed because of their broad engagement with the Web community, apparent utility, and subsequent widespread adoption.
As for 2010, it’s shaping up to be a year of general improvement in the business and technology industries hard hit by recession, the impact of which has seemed to hold back new investment and experimentation in social technologies, many of which are funded by staff participation from Internet firms. But it’s now looking to be a banner year for significant advances in social software standards and technologies, many of them to address well-known shortcomings and inconveniences in today’s Web 2.0 landscape.
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